Creating Your Brand

A GUIDE TO BUILDING A

LASTING IMPRESSION

Your branding is more important than you might initially think.
At first thought, you may think of things like logos and colours, but your brand is actually the entire identity
of your business.
Your brand gives you personality.

Branding has always been important in business, but thanks to social media, it is now more important than ever before.

Every day, we get exposed to new brands, which is great for us as consumers, but it makes it harder for businesses to stand out. Your brand is more than just

a logo or a product—it's the essence of who you are and what you stand for.

Whether you're an entrepreneur, a freelancer, or a seasoned professional, cultivating a strong brand isn't just desirable; it's essential for standing

out in a crowded marketplace.

To do this, you need to create a strong brand that will get and

keep people’s attention.

With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this

So, we have designed the Creating Your Brand workbook to take you

through every step of designing a dynamic and memorable brand.

Whether you're launching a new venture or revitalising

an existing one, this guide equips you with a comprehensive rebranding checklist to ensure every transition is seamless

and purposeful.

Strong branding creates loyal customers, which leads to trust and credibility for you and your business.

81% of consumers say they need to trust a brand

before they buy.

But how do you get there?
What do you need to know?
How do you ensure you are aligned with the wants and needs of your ideal clients?

Our Creating Your Brand Workbook, covers absolutely everything you could ever need to get your brand nailed.

It is comprehensive, easy to follow, full of practical and implementable tips

and is available for just £29!

From the very start to establishing your brand, you will cover:

YOUR CORE CONCEPT
YOUR IDEAL CLIENT
YOUR VALUE PREPOSITION
YOUR CORE VALUES
YOUR MISSION, VISION, VALUES
YOUR BRAND VOICE
YOUR BRAND ADJECTIVES
YOUR BRAND PERSONALITY

YOUR BRAND STORY
YOUR BRAND PROMISE
YOUR PERSONAL BRAND
CREATING YOUR BRAND MOOD BOARD
CREATING YOUR LOGO
COLOURS AND FONTS
COLOUR PSYCHOLOGY
REBRANDING

Brands are probably the most powerful and effective

business tool ever invented

but creating a strong brand

doesn’t have to be

difficult.

By working through Creating

Your Brand you’ll learn the

core concepts that

are vital for successful

branding, leading to meaningful

and long-term

connections with your ideal

clients.

This guide is your perfect companion on your branding

journey.

Meet Debbie

Debbie is a certified business strategist who is able to identify and develop workable, resilient strategies.

Debbie Mentors and Coaches individuals, teams and businesses at all stages, and of all sizes, making her the ideal Strategist who can support you flourish.

Debbie successfully established and managed several businesses over the past 35 years, in addition

to 24 years in Further Education, leading on courses aligned to employment and market needs

were strategic to her senior management role.

Her passion for developing, coaching and supporting others progress she now Mentors, Coaches and

delivers training in various FE colleges as well as

clients with TBSC.

With strong links to the current education and employment landscape, continued

understanding of business growth and sustainability,

this makes her the ideal Business Strategist

to support you.

Your success is a call away.